As usual, the annual event and Eid Fasting brings blessings to the home pastry manufacturers, such as Kampung Utami Donuts (DKU).
Starting from selling donuts round in the villages and schools, Rosidah Widya Utami DKU brand owner managed businesses manage cookies ‘kampung’ upscale flavor.
Rosidah always flooded with orders. Unmitigated, in this year’s Lebaran turnover pastries home to break out over USD 1 billion.
“If fasting and Eid sales rose dramatically. Turnover can be up more than Rp 1 billion, last year turnover is USD 500 million. Fasting and Eid bring blessings yes, working 2 months of the results could be eaten for 2 years,” said Rosidah to detikFinance, in Jakarta, Sunday (08/11/2013).
According Rosidah, pastry production is now sold out the public interest. Not only from Jakarta and surrounding areas, dry cake which is produced in Jombang, East Java, has been extended to Kalimantan and Sumatra.
“The biggest demand of Jakarta and its surroundings, then followed from Borneo and Sumatra,” he said.
So many orders, he had to help workers to meet consumer demand. Today, the home-based business is owned Rosida join assisted at least 40 employees.
It turned out pretty itutidak aid workers. Without meaning to reject, Rosidah forced to ‘take off’ orders up to 30% of the total demand amounting to Rp 300 million to Rp 400 million.
“A lot of orders to the extent not kepegang. Approximately 30% of orders are not handled so many, could be worth up to Rp 300 million to Rp 400 million was missing. Peak right at H-7 yes but 3 weeks before Eid we’ve stop receiving orders due to demand overload occurs there, “he explained.
According Rosidah, retaining customers is the key to providing the best service and quality.